Event Overview
Last year SmallWorlders ran a number of briefings exploring the measurement of intranet engagement. Across these sessions we uncovered a number of common themes and challenges that organisations are facing not only across measurement and analysis, but in gaining buy-in from stakeholders, driving take up amongst employees and understanding how new tech is changing how people interact with the platform.
This year, we wanted to address these challenges and provide key insight and tips gained from our own experience. In March we ran our first Strategies for Success seminar in which we discussed all aspects of a successful intranet from technology to content, right through to employee adoption techniques.
Following the success of the first seminar we are holding a second session on 11th June. By the end of the morning you'll have an understanding of strategies that will allow you to develop an effective, highly engaging intranet.
Please RSVP for your complimentary ticket.
Testimonials
‘The event was really great - I really liked Dr. Southgate’s entertaining talk on Behavioural Economics which complemented the more practical talks. I got lots of great advice on how to create an engaging Intranet starting from planning and implementing winning AI and UX and finishing with creating compelling content. I’ll definitely attend again if possible, and will certainly recommend it to colleagues.’
Giulia Fares, Senior Intranet and Internal Digital Channels Manager, O2
“This was a well-paced morning covering all aspects of intranet development – relevant to anyone involved with the process from internal comms and HR to IT and digital. The opportunity to reflect on different perspectives was also well received – for example a broad session on the apparent illogicality of human behaviour fitted well with the importance of user experience and collecting user stories when building any site. There was also a great mix of people involved and it was good to talk with others about their comparative intranet experiences from across a range of industries.”
Chris Newstead, Internal Communications Manager, Wellcome Trust
'The session gave us lots of practical tips- from reminders of writing best practice which I will use straight away to more substantial strategy frameworks. I learned a new way of structuring plans and targeting people in terms of their IT adoption preference. The event has a good range of speakers covering a lot of different aspects of intranet engagement, design, adoption and content and I will definitely attend again!'
Alice Parkinson, Internal Communications Manager, Shelter
Speakers
Kevin Cody
Managing Director, SmallWorlders
Wedge Black
Intranet Consultant & founder of IntranetNow the UK’s only independent intranet conference
Dr Nick Southgate
Behavioural Economics Consultant
Simon Jones
Head of UX and Design, SmallWorlders
Dan Jones
Head of Consulting, SmallWorlders
Agenda
9.00am
Arrivals and refreshments
9.30am
Adoption strategies
Dan will discuss building a successful adoption plan. He'll focus on understanding the different adoption stages of your audience, ranging from sceptics to innovators and how they influence each other.
10.00am
Lessons from Behavioural Economics
Nick will explain the often counterintuitive techniques used to influence organisational behaviour.
10.30am
The Design of an Intranet
How can we use design to boost engagement? Simon will explore reflecting an understanding of your audience in your design.
11.00am
Tea and Networking Break
11.15am
Creating Engaging Content
We all know that headlines, layouts and images affect perceptions of content. Wedge will tell us the most effective way to utitlise these tools to increase interest.
11.45am
Measure, Benchmark & Analyse
In the final talk, Kevin will explore a framework for measuring your intranet effectiveness, How can we use measurement to win buy-in from stakeholders, promote best practice and incentivise teams.
12.15pm
Q&A
12.30pm
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